Marketing

Market Your Company to the Government

Once you are certified, you will be able to look for and apply for contracts. However, in order to procure those contracts you need to brand and market yourself appropriately. The government is very selective with who they choose and your current marketing designed for the private sector will not suffice for the government space. If you don't look like you belong, the Government will not do business with you. That is where our Mentor and Partner Rafael Marrero & Co. can help. From web design, to capability statements and briefings, and so much more. Expert and PhD Economist Rafael Marrero has the knowledge, training and connections to help you succeed in government contracting. Learn more about his company below and visit his website to schedule a FREE consultation.

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Meet Dr. Rafael Marrero

Dr. Rafael Marrero is the founder and CEO of Rafael Marrero & Company. With 30 years of experience in his industry, a graduate of Stanford and Cornell Universities is a leading national expert in federal contracting, small and medium business entrepreneurship, project management, business and federal branding, and strategic communications.

Successful CEO
Founded in 2008, his firm has been recognized twice by Inc. magazine as one of the 500 fastest-growing private companies in the United States and as one of Inc. magazine’s best 50 workplaces in America. The firm is also member of Inc. Masters, the magazine’s inner circle.

Supplier of the Year
In 2016, Dr. Marrero received the Supplier of the Year award, the highest honor given to minority businesses in the country by the National Minority Supplier Development Council. In 2019, his company won the Small Business of the Year, awarded by the South Florida Hispanic Chamber of Commerce’s Sunshine Awards.

Best-Selling Author
Dr. Marrero is the author of Amazon’s bestsellers “La salsa secreta del Tío Sam”, the first Spanish language book on contracting and entrepreneurship in the federal sector, written exclusively for the Hispanic community, and “América 2.0: la guerra de independencia de EE. UU. contra China”.

Industry Expert
Before creating Rafael Marrero & Company, he served as a corporate vice president for MasTec, a Fortune 500 multinational telecommunications, energy, and construction company. He also served as Latin America program manager for By Light Professional IT Services, a leading project management company that works with the U.S. Department of Defense (DoD).

Passionate Communicator
Through his talks, articles, seminars, webinars, and radio and television interviews, he intends to put his extensive theoretical and practical knowledge in the hands of the population sector with the greatest growth and impact on the country’s economy: the Hispanic community.

Marketing & Branding

To effectively compete as a small business in the government, you must position your company so that it looks exceptionally well, fit, and professional. Find out how to market to the federal government with their branding expertise and business-to-government communications team.

At Rafael Marrero & Company, they understand the importance of effective communication when working with the U.S. federal government. We leverage our professional experience and database of procurement officer contact information to help you compete for federal contracts.

Creation of Materials for the Development of your Brand

Rafael Marrero & Company’s seasoned business-to-government (B2G) communications team will develop effective branding, differentiation, shaping, positioning, and a competitive advantage for your firm in the Federal marketplace. They guide you through the branding offerings and strategies that help you learn how to market to the federal government as a small business.

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PROJECT & PROGRAM MANAGEMENT CONSULTING SERVICES

Procurement Management

The Institute for Supply Management (ISM) defines procurement as an organizational function that includes specification development, value analysis, supplier market research, negotiation, buying activities, contract administration and management, inventory control, traffic, receiving, and stores. Purchasing refers to the major function of an organization responsible for acquiring required materials, services, and equipment.

Led by founder and CEO, an experienced former Fortune 500 senior procurement executive, Colonel Dr. Rafael Marrero, their procurement management team at Rafael Marrero & Company delivers expert procurement management (PM) and procurement program management (PgM) consulting services, in a wide range of industries in the private and public sectors, particularly with clients involved in engineering, procurement, and construction (EPC) capital projects.

Procurement functions addressed by our Procurement Managers:

Logistics and transport
Receiving
Procurement
Invoicing

Rafael Marrero & Company’s Procurement Management Plan addresses the following key components:

Procurement Category
Procurement Method
Procurement Timeline
Procurement Budget
Procurement Risks
Procurement Deliverables
Procurement Responsibilities

Their Procurement and Supply Chain program management services help owners navigate these complexities, bolstering stakeholder and project owner confidence and solving difficult problems during the construction project’s seven lifecycle stages, from conception, planning, and design to demolition.

They manage your Procurement function and work closely with your Construction Management (CM), Project Management (PM), Program Management (PgM) teams and Project Controls teams, providing the necessary procurement training, oversight, expertise, and resources to align with your organization’s culture and address all six areas of construction management services: schedule, cost, safety, quality, function, and scope.

Vendor Management

Rafael Marrero & Company can help your procurement/supply chain department:

Contractor Prequalification and Onboarding Services. Get a qualified, professional full-time prequalification partner at a fraction of the cost.
Meet Small Business Subcontracting Goals/Spend Goals.
- We will proactively work with your approved vendors (Prime/General Contractors and Subcontractors) to ensure they are sourcing qualified and certified small businesses as sub-contractors in your projects.
- We also help your vendors quickly become certified as small business concerns (MBE/WBE/veteran-owned, etc.) to meet your company’s or agency’s annual compliance and small business spending goals across all categories.
Launch a Vendor Management Office (VMO). Rafael Marrero & Company will proactively work with your management team to provide a Turnkey Vendor Management Office (VMO) setup service. We can help you launch your vendor management office and get It right the first time!

Federal Sales Training

Empower your salesforce to win federal contracts and grow your firm. Rafael Marrero & Company is proud to offer training in how to sell to Government agencies. Explore the curriculum and benefits of this bootcamp.

The sales agency training camp for federal agencies is recommended for key strategists in your Government salesforce. Both the content and schedule in the training program are designed to help you learn how to develop and execute the sales strategy to federal agencies of the U.S. Government.

As part of their dynamic bootcamp,they teach you how to sell to the government by navigating the federal acquisition process. Here are just a few important topics to help your firm grow that may be covered in their training:

The importance of procurement readiness
Which top agencies or departments may buy your firm’s services
The Government engagement steps with contractors
Federal branding

The curriculum and agenda may vary. Reach out to Rafael Marrero & Co. to learn more about our upcoming bootcamps and other events. The culmination of many of our training bootcamps is the development of a S.M.A.R.T. action plan for growing your business and competing in the federal market.